October 25, 2007

New Health & Fitness Club Promotional Guide Launched

Gym MemberHealth and fitness club operators can now get a new free marketing guide showing how they can get more members for their clubs by better understanding their existing members.

Operators can see which members may cost up to 9 times less to recruit, see how to recognise whether mailings or door drops are the most appropriate promotional method to use within different parts of their catchment areas, find out where to target their marketing message and get a new tool that will enable them to track the effect of their competitors’ marketing activities.

This is the first time that these methods, based on over eleven years experience in the industry, have been shown to operators in such a comprehensive presentation.

Learn how you can increase your membership by using your existing members data here.

Filed under Health & Fitness Clubs by Chris Morton

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