Demographics
How to use demographics to create and develop leisure, tourism and hospitality businesses
December 5, 2007
- Business Planning with Demographics
All good businesses are built around their customer and using demographics as a business planning tool for any B2C (business to customer) operation puts the potential customer at the heart of the business planning process – whether it is a health club, spa, retail unit, restaurant or any other consumer focussed business. Demographics are simply known details about people.
