Caterer Articles

October 27, 2007

• How to make a restaurant more attractive?

  Caterer asked: A restaurateur believes that his customers are too quiet and feel intimidated. How can he change the ambiance?

  Chris's answer:

  There are three possible answers to your question and the solution may be a mix of all. It could lie in the design and décor, the welcome received by guests, the type of customer you attract or a combination of all three.

• Marketing Health Club Memberships in Quieter Times

  Health and fitness clubs have often recognised the differences between busy and quiet times by the promotion of off-peak membership programmes, which are generally aimed at mid day periods but can also be applied during weekends in city centres.

  But are reduced fee rates during quieter periods the only option?

• Database Marketing for Hoteliers/ Leisure Operators

  Question: Is direct marketing still worthwhile?

  Direct mail remains one of the most effective forms of promotional activity. However a mailing list can be as broad as a telephone directory or as targeted as a precision list, depending on your instructions. Direct mail remains one of the most effective forms of promotional activity.

October 15, 2007

• Convert a Restaurant to a Bar?

  Technorati ProfileThe Caterer posed the question what should the restaurant operator do in the following circumstance: A new restaurateur has found that his restaurant is attracting more drinkers than diners in the early evening – causing the operator to wonder whether he should extend this element of his business. (…)